Andreas T. Bastrup

Andreas T. Bastrup

Communication | Visual Storytelling

8920, Randers NV, Denmark.

About

Highly skilled Communication and Visual Storytelling professional with a proven ability to transform complex ideas into engaging, audience-centric narratives and compelling visual content. Leveraging expertise in strategic communication and digital platforms, I excel at developing and executing multi-channel campaigns, from social media to video, that drive significant audience engagement and achieve organizational objectives.

Work

WORLD ORGANIZATION OF THE SCOUT MOVEMENT

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Digital Consultant

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Summary

Currently serving as an external consultant, driving digital development and communication initiatives for global projects like JOTA-JOTI and ScoutPass, collaborating with diverse stakeholders to deliver user-friendly digital solutions.

Highlights

Led communication and coordination for global digital projects, including JOTA-JOTI and ScoutPass, ensuring cohesive messaging and successful platform integration.

Provided expert advice on digital communication strategies and content creation, optimizing user journeys and platform development for enhanced user experience.

Collaborated closely with volunteers, suppliers, and internal teams to design and implement user-friendly and engaging digital solutions.

Spearheaded efforts to enhance overall user experience and digital setup for international scouting events and platforms.

DANMARKS JÆGERFORBUND

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Digital Consultant

Denmark

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Summary

As a digital consultant, I am responsible for developing and implementing digital solutions that generate value for the Danish Hunters' Association, its members, and volunteers, focusing on enhancing user experience and system improvements.

Highlights

Developed and implemented digital solutions, creating significant value for the Danish Hunters' Association, its members, and volunteers.

Coordinated digital development with external developers and internal teams, enhancing content, user journeys, and system functionalities.

Drove strategic member communication across multiple digital channels, ensuring relevance and engagement for the target audience.

Maintained ongoing dialogue with users to gather feedback and continuously improve digital offerings and user experience.

DANMARKS JÆGERFORBUND

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Digital Communications Consultant

Denmark

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Summary

Responsible for both strategic communication and content creation related to the relaunch of Jagtprøven.dk, a learning platform for aspiring hunters, contributing to its development and optimization.

Highlights

Managed strategic communication and content creation for the successful relaunch of Jagtprøven.dk, a learning platform for aspiring hunters.

Developed and tailored learning materials and digital content, significantly enhancing the educational experience for the target audience.

Contributed to the ongoing development and optimization of the Jagtprøven.dk platform, improving user engagement and learning outcomes.

Produced a range of digital and printed communication materials, effectively reaching identified target audiences with key messages.

WORLD ORGANIZATION OF THE SCOUT MOVEMENT

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Digital Consultant: JOTA-JOTI

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Summary

Co-led technical planning and communication for JOTA-JOTI, the world's largest Scouting event, ensuring a stable, user-friendly, and well-communicated digital experience for global participants.

Highlights

Co-led technical planning and communication for JOTA-JOTI, the world's largest Scouting event, ensuring a stable digital experience for participants worldwide.

Headed a volunteer tech team, coordinating efforts to deliver a user-friendly and well-communicated digital platform.

Planned comprehensive communication strategies and developed engaging content to enhance event visibility and participant experience.

Improved the overall user experience and digital setup for a major international event, supporting seamless global participation.

KANDERSTEG INTERNATIONAL SCOUT CENTRE

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Communications Ass. / PR & Marketing Mngr.

Kandersteg, Bern, Switzerland

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Summary

Managed international communication and content production, leading campaigns and a team of volunteer ambassadors as PR & Marketing Manager, while focusing on social media, newsletters, and website content as Communications Assistant.

Highlights

Led and advised a team of volunteer ambassadors in an international setting, enhancing global outreach and engagement.

Developed and executed visual storytelling strategies for campaigns and digital content, improving the center's communication effectiveness.

Created engaging content for social media, newsletters, and the website, increasing audience interaction and brand visibility.

Contributed to the overall strategic communication efforts, ensuring consistent messaging across all platforms for an international audience.

DANMARKS JÆGERFORBUND

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Communications Intern & Consultant

Denmark

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Summary

Contributed to communication and content production focused on nature, hunting, and member engagement, and planned and executed communication for the 2019 Wild Game Cooking Championship across multiple channels.

Highlights

Planned and executed multi-channel communication strategies for the 2019 Wild Game Cooking Championship, enhancing event participation and visibility.

Produced engaging content for social media, newsletters, and the website, driving member engagement and promoting organizational activities.

Created compelling visual and written promotional content, effectively communicating key messages to target audiences.

Contributed to news articles and graphic content, supporting broader communication initiatives and enhancing brand presence.

DANISH DESIGN RESTAURANTS

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Communications Intern & Assistant

Aarhus, Midtjylland, Denmark

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Summary

Managed digital communication and branding for multiple restaurants, including content production for social media, newsletters, websites, SEO, campaign execution, and photography.

Highlights

Developed and executed digital communication and branding strategies for multiple restaurants, including Kähler Spisesalon and Nordisk Spisehus.

Produced high-quality content for social media, newsletters, and websites, significantly enhancing online presence and customer engagement.

Implemented keyword campaigns and optimized for SEO, improving search engine rankings and increasing website traffic.

Utilized photography and PR materials for visual storytelling, effectively promoting restaurant offerings and brand identity.

ADURO

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Student Assistant - Communication

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Summary

Supported the marketing department with translation, content production, and SEO, creating content for social media and newsletters, and updating/optimizing the company's website within an international context.

Highlights

Translated and edited marketing texts for international communication, ensuring accuracy and cultural relevance across platforms.

Created engaging content for social media, newsletters, and the company website, supporting digital communication efforts.

Contributed to SEO and website maintenance, improving online visibility and user experience for the company's digital presence.

Gained solid experience in digital communication within an an international business environment, enhancing practical skills.

Volunteer

UX Designer - Camp App

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JAMBOREE DENMARK 2026

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Leading UX efforts for a camp app designed to enhance the experience for 30,000 participants at Jamboree Denmark 2026, overseeing research, requirements, and design in collaboration with stakeholders.

Highlights

Leading UX design for a camp app projected to enhance the experience for 30,000 participants at Jamboree Denmark 2026.

Directing UX research, requirements specification, and design in close collaboration with the camp organization and external vendors.

Collaborating with a volunteer product owner to deliver intuitive and user-friendly app solutions for a large-scale event.

Ensuring the app's design aligns with user needs and organizational goals, optimizing participant engagement.

Member - Eventyrsport Working Group

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KFUM-SPEJDERNE I DANMARK

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Collaborating with KFUM-Spejderne, FDF, and Eventyrsport to develop joint products and communication efforts that create value for members and strengthen partner relationships.

Highlights

Developed joint products and communication efforts with KFUM-Spejderne, FDF, and Eventyrsport, enhancing member value and strengthening inter-organizational relationships.

Contributed to idea development and concept descriptions, fostering cross-organizational communication and collaboration.

Facilitated collaborative initiatives to create impactful content and shared value for members across partner organizations.

Volunteer Photographer

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KFUM-SPEJDERNE I DANMARK

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Provided photography and video content for scout organizations and associations at local and national levels, focusing on storytelling and engagement through visual expression.

Highlights

Captured and delivered high-quality portraits, atmosphere shots, and video content for internal and external communication for scout organizations.

Utilized visual storytelling to enhance engagement and support organizational narratives at numerous events.

Contributed to the visual identity and promotional materials for various scout activities and associations.

Member - Communications Steering Group

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KFUM-SPEJDERNE I DANMARK

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Shaped the direction of internal communication, advising the executive board and communications department on relevance, transparency, and organizational alignment.

Highlights

Helped shape the strategic direction of internal communication for KFUM-Spejderne, enhancing relevance and transparency.

Advised the executive board and communications department on best practices for organizational alignment and effective messaging.

Contributed to initiatives that improved internal communication processes and outcomes for the organization.

Chair - International Working Group

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KFUM-SPEJDERNE I DANMARK

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Chaired the International Working Group, defining the direction of global engagement and collaboration, leading volunteers, and coordinating activities with international partners.

Highlights

Chaired the International Working Group, defining strategic direction for global engagement and collaboration for KFUM-Spejderne.

Led and coordinated international volunteers and activities, fostering partnerships and promoting global opportunities for Danish scouts.

Actively highlighted and communicated international engagement opportunities, increasing participation and global awareness.

Education

Implement Learning Institute

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Course Project Management

Courses

Practical tools for planning

Stakeholder management

Leading volunteer-based and professional projects

EGN Danmark

Denmark
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Training AI & Communication

Courses

ChatGPT for strategic content development

Idea generation

Scenario-based communication

The Sustainable UX Network

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Course Sustainable UX Design

Courses

Sustainable design choices

Communication in digital products

User's perspective

Danmarks Teknologiske Institut

Denmark
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Training UX & UI Prototyping

Courses

Digital prototyping

Design principles

Visual design with a focus on usability and communication

ERHVERVSAKADEMI AARHUS

Aarhus, Midtjylland, Denmark
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Course Digital Design – UX Focus

Courses

Design Thinking

User research

User journeys

Prototyping

Intuitive and user-friendly digital solutions

DANISH SCHOOL OF MEDIA AND JOURNALISM

Denmark
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Bachelor Communication

Courses

Journalistic Methods

Strategic Communication

Campaign Development

Crisis Communication

Internal Communication

International Semester

Member Communication (Bachelor's Thesis)

Languages

Dansk

Engelsk

Certificates

Agorapulse Certification Course

Agorapulse

Skills

Communication & Strategy

Strategic Communication, Internal Communication, Campaign Planning, Content Strategy, Digital Communication, Visual Storytelling, PR & Marketing Management, Member Communication, Audience Insight.

Digital Content & Design

Visual Storytelling, Content Creation, Photography, Video Production, Graphic Design (Adobe CC, Canva), User Experience (UX), UI Prototyping (Figma), Digital Design.

Digital Platforms & Tools

Social Media Management (Agorapulse, Meta Business Suite), Content Management Systems (Umbraco, WordPress, Drupal, Typo3), Search Engine Optimization (SEO), Digital Development, Platform Optimization, User Journeys.

Project Management

Project Management, Stakeholder Management, Requirements Specification, Team Leadership (Volunteer Teams), Coordination, Process Optimization.

Projects

Jægersite

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Summary

Led the development and implementation of a new web platform for 150 local hunting associations, focusing on usability and effective information delivery.

ILDHU

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Summary

Facilitated the redesign process of ILDHU, a member publication for scout leaders, focusing on reader engagement, feedback, and enhancing relevance and visual expression.

Jægerweb

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Summary

Led the development of Jægerweb, a digital handbook and toolkit for volunteers, focusing on user needs, user journeys, and continuous platform expansion with targeted and accessible communication.